From Listing to Lifestyle in Seven Days.

Kristy McGrath sells 22 Bushy St in Yamba Parklands Estate.

The Yamba Parklands estate had been quiet. For three months, not a single block changed hands and dozens of parcels waited patiently for the right buyers to come along.

Enter Kristy McGrath. She didn’t just put up a sign and hope for the best. She knew this would take strategy, vision and some serious marketing smarts.

First, she flipped the script. Empty land can be hard for buyers to picture themselves on, so Kristy partnered with a local builder to create a house-and-land package. Suddenly, people weren’t staring at dirt and grass - they were imagining a home, a lifestyle and even a little profit. At $892k for the package, with a comparable home in the estate recently selling for $1.155 million, the numbers did a lot of talking on their own.

Then she turned the spotlight on. High-quality photography. A signboard with the house superimposed on the block (because imagination deserves a little help). A clever social media campaign. Kristy made sure every angle was covered, every opportunity maximised.

The result? Hot leads. Within seven days, she’d secured a firm buyer at a price and in a timeframe the owners were delighted with. From no sales in three months to a deal done in less than a week.

This is what decades of marketing expertise and sharp negotiation experience bring to the table. Kristy knows that selling property isn’t about luck - it’s about strategy, insight and the kind of service that keeps owners informed and confident every step of the way.

Because when the market’s stuck, you don’t wait for it to move. You move it yourself.