Buying a holiday home on the NSW North Coast sounds idyllic and it can be, when you know what you’re buying into. Between the postcard-perfect views and the promise of passive income, there’s fine print every investor needs to read.

When Sea Breeze Cottage at 22 Yamba Rd first entered the market, it had everything going for it. Charm, location, development potential and a strong holiday rental history. But after its initial campaign, buyer interest was quiet and the home was eventually withdrawn from sale.

When the owners decided to try again, they wanted a campaign that felt different. One with intention, energy and a clear sense of direction. That’s when they partnered with Pilot Hill.

The Yamba Parklands estate had been quiet. For three months, not a single block changed hands and dozens of parcels waited patiently for the right buyers to come along.

Enter Kristy McGrath. She didn’t just put up a sign and hope for the best. She knew this would take strategy, vision and some serious marketing smarts.